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American Girl’s Doll of the Year, Luciana Vega!! @American_Girl

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Have you seen the American Girl Doll of the Year, Luciana Vega? She officially launched on January 1st is champion of STEM and a natural-born leader who puts her whole heart into making her dreams a reality,” says Katy Dickson, president of American Girl. American Girl's Doll of the Year, Luciana Vega!! @American_Girl

AMERICAN GIRL’S 2018 GIRL OF THE YEAR IS ON A

MISSION TO INSPIRE GIRLS TO PUSH BEYOND

BOUNDARIES AND REACH FOR THE STARS

—Free Scholastic STEM-Based Curriculum Fuels Students’ Interest in Space Exploration—

Middleton, WI (December 28, 2017): 3…2…1…It’s time to blast off with American Girl’s 2018 Girl of the Year, Luciana Vega! Officially launching on January 1, Luciana is the latest in American Girl’s long line of inspiring characters that encourage girls to think about who they want to be and how they want to make their mark in the world—no matter the challenges they may face. In Luciana, girls will meet a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars. And, while she has the skills and smarts to achieve her goals, she also learns that being a good leader and team player right here on Earth is the best first step.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

“We’re proud to introduce fans to American Girl’s 2018 Girl of the Year, Luciana Vega—a champion of STEM and a natural-born leader who puts her whole heart into making her dreams a reality,” says Katy Dickson, president of American Girl. “Luciana is a role model for today’s girls—empowering them to defy stereotypes, and embrace risks that will teach them about failure and success as they chart their own course in life—whatever the goal. For us, it’s all about building girls of strong character, and it’s why we’re continuing to encourage girls to lead change and embrace #charactercounts.”

Luciana’s world comes to life via a beautiful 18-inch Luciana doll, featuring warm brown eyes, medium skin, and dark brown hair with a distinctive purple streak to show off her creative side.    Other STEM-inspired outfits, accessories, and products that reflect her Space Camp® experience include Luciana’s Flight Suit and Space Suit, her Maker Station, and a Mars Habitat loaded with science and research essentials for hours of pretend play. And—for the first time—girls can further engage in Luciana’s world by downloading the American Girl app and scanning her catalogue pages and products to unlock exclusive content, including augmented reality, trailers and videos, space simulations, quizzes and challenges, and much more.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

Additionally, Luciana’s story is chronicled in a chapter book series written by Erin Teagan and published by Scholastic. The first two books, available now, introduce readers to Luciana, a young girl of Chilean descent with a serious science streak, who loves the idea of exploring new territories in space. After winning a scholarship to Space Camp in Huntsville, Alabama, Luciana is thrilled to launch her dream of landing on Mars. But as she ascends from Space Camp kid to youth astronaut trainee, she faces many challenges that test her competitive spirit and self-confidence, and she must find the courage to embrace the unknown with bravery, curiosity, and wonder.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

©2015 Patty Schuchman Photography, LLC Please respect any watermarks on your images and do not remove, recrop or alter the watermark or image in any way without permission of the photographer.

To help ensure the accuracy of Luciana’s story and product line, American Girl worked with the following four-member Advisory Board who were integral to Luciana’s development: Dr. Ellen Stofan, former NASA Chief Scientist; Dr. Deborah Barnhart, CEO and Executive Director of the U.S. Space & Rocket Center; Dr. Megan McArthur Behnken, NASA Astronaut; and Maureen O’Brien, Manager of Strategic Alliances at NASA. In addition, a team of American Girl editors and product designers visited Space Camp and NASA’s Johnson Space Center in Houston to gain insight into a day in the life of a Space Camp trainee—from putting on space suits and learning about the “right” way to eat in space to conducting a mission in micro-gravity. American Girl’s partnership with NASA was developed through the Space Act Agreement to inform and inspire the wider public (and especially young girls) about the excitement of space and STEM careers.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

To engage girls and boys with Luciana’s message, American Girl—in partnerships with Scholastic, NASA, and Space Camp—has funded Blast Off to Discovery, an educational program to help third though fifth-grade students explore the wonder of space through Luciana-inspired content, including STEM-based lesson plans and classroom activities, videos, a game, and more. The program will be available on www.scholastic.com starting January 31, 2018. In addition, American Girl and Scholastic will host a Mission to Mars Sweepstakes where families can go on a series of weekly missions for a chance to win several prizes, including a grand prize trip to Space Camp valued at over $2,000.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

Other Luciana-related initiatives being held throughout the year include the following:

  • Luciana Retail Events: On January 1, American Girl stores nationwide are hosting Luciana’s Debut Event, where girls can celebrate the company’s first STEM-themed character with fun, interactive science demonstrations, a Moon Phase craft, galaxy-inspired treats, and a free Luciana doll tee to take home. For more details, visit com/retail.
  • Luciana Online Play: Girls can visit americangirl.com/play/girl-of-the-year/luciana/ to read excerpts from the Luciana books and enjoy fun space-inspired activities.
  • American Girl WorldApp: Fans can step into the worlds of Luciana and their other favorite American Girl characters and experience their stories in a whole new way. The app is available to download later in January through the Apple App Store, Google Play, and Amazon Kindle.
  • Luciana-Themed Space Camp: Girls and their families can train just like astronauts—including taking a tumble spin in the Multi-Axis Trainer and designing a robot—at a special Girl of the Year experience created in partnership with Space Camp starting in summer 2018. American Girl is also sponsoring 20 scholarships to attend Space Camp. To learn more, visit com/meetluciana.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

The Luciana collection is available on January 1, 2018, through American Girl’s catalogue; at americangirl.com; at all American Girl retail locations nationwide; and at American Girl specialty boutiques at select Indigo and Chapters locations in Canada and online at Indigo.ca. The Luciana books can also be purchased through retail and online booksellers, and select Luciana products will also be available at the U.S. Space & Rocket Center gift shop. To request a free catalogue, call 1-800-845-0005; to join the company’s loyalty program, AG Rewards, go to americangirl.com/REWARDS.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and American Girl’s classic historical characters. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.

American Girl's Doll of the Year, Luciana Vega!! @American_Girl

American Girl on Social Media

Facebook: @americangirl

Twitter: @American_Girl

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Derek A

Wednesday 21st of March 2018

My daughter saw this one and ask me if this could be her birthday gift this coming April. Good thing I will not get a hard time thinking what will I give her on her special day.

Rosie

Thursday 15th of March 2018

Wow so much research goes into making a doll like this, and it is fantastic. I'm excited to give this doll as a gift!

Amber Ludwig

Thursday 18th of January 2018

Love her!! Love that she embodies women in Science and Technology and has such amazing aspirations!!

Ashley Chassereau Parks

Tuesday 16th of January 2018

This is such an amazing GOTY!! I love her story and that she is so interested in science! This is a wonderful encouragement to girls who love science! My daughters are already begging for the doll!

Shirley Pinczewski

Monday 15th of January 2018

My niece Amira straightens her hair and magically becomes "Luciana". What a beautiful doll. I do hope you will choose me!

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