I am so excited to share the the Peanuts gang’s Rocks The Vote initiative! It is just one of the reasons I love the brand. The Peanuts gang is not only family-oriented but also taking time to remind us and encouraging our children to take interest in the election! My son, Liam, is only 2. He will not be old enough to vote for some time but it is important to let him see our example and to be encouraged to get involved in the election!
To help encourage our children to be involved in the election, the Peanuts Rocks The Vote site is very interactive and fun! You can see the views from the different candidates and decide who you think would be best. It is so fun!
They also have a Rock The Vote store, where you can purchase merchandise for your family to wear to support the movement, and spread awareness about voting in the elections this year. The Peanuts Rocks the Vote webpage also has a link to help you get registered to vote in the upcoming elections in your state.
Nikki stars in one of the fantastic celebrity YouTube PSAs promoting the Peanuts Rocks the Vote campaign! As a Peanuts Ambassador, I was lucky enough to get the chance to talk with her on the phone about the Peanuts Rocks the Vote Campaign! Below is our interview:
Tell us about the Peanuts Rocks the Vote campaign.
This is a partnership between Peanuts and Rock the Vote, which is a nonprofit, nonpartisan organization that’s been encouraging and helping young people to register to vote since 1990. When you go to Peanuts Rocks the Vote dot com, you’ll find a mock presidential election going on among the Peanuts characters: Snoopy, Charlie Brown, Linus, Lucy, Sally, and Franklin. You can read their bios and their platforms, and then you can vote for your favorite. Then, right there on the website, there’s a button that says “Register,” and when you click on that, Rock the Vote will help you register to vote in your location.
And why is Peanuts doing this?
Politics has been a recurring theme in the Peanuts comic strip for decades—Charles Schulz often had the characters running for president during actual presidential election years. He even had Lucy talking about wanting to be the first female president! So Schulz believed in our democratic system, and Peanuts wanted to play their part by helping people register to vote. But of course, they do it with a unique Peanuts flair!
Are you a Peanuts fan?
Of course! Who isn’t?!
I know a lot of celebrities—including yourself!—have taped fun PSAs promoting the Peanuts election and the Peanuts Rocks the Vote campaign. What made you want to do one?
I just feel that it’s such a privilege to be a citizen of this country, and part of the deal is that we participate in the election process. I know sometimes people, especially young people, feel that their vote doesn’t count or doesn’t matter, but of course that’s absolutely not true! It’s so important that everyone use their voice and their vote. And this was such a fun way to get that message out!
Who are some of the other celebrities who have taped PSAs?
There are so many great ones, from both the 2008 and 2016 elections, including: My Awkward co-star, Jillian Rose Reed, John Oliver, Whoopi Goldberg and Candace Cameron Bure from The View, George Lopez, Eden Sher from The Middle, Vanessa Marano from Switched at Birth, Deborah Norville from Inside Edition. You can see all of them when you go to Peanuts Rocks the Vote dot com and click on “Celeb Endorsements.”
In addition, there are educational materials for teachers and activities for kids grades K through 8. Can you describe in more detail?
Yes, there are materials that provide a fun way to get children involved with the issues of elections, campaign promises, polling, and candidate platforms. The curriculum specialists at Young Minds Inspired created three lesson-planning guides for grades Kindergarten through 2nd grade; three through five, and six through eight. Copies are going out to thousands of schools nationwide. There’s also a DVD of the Peanuts television special, You’re Not Elected, Charlie Brown that parents and teachers can use as a fun teaching tool about elections.
And finally, I know the Schulz Museum has two special election-themed exhibits on display right now. Can you talk about those?
Yes, and they sound so great!
One is called Snoopy Presents: Lucky Dogs and Presidential Pets, and it features photos and fun facts about presidential pets. The exhibit goes all the way back to George Washington’s hunting hounds and Thomas Jefferson’s riding horses, and it also includes presidential pets you probably never heard about, like President John Quincy Adams’ pet alligator, who lived in the White House in an unfinished East Room bathtub! There’s a great display on John F. Kennedy’s dog, Pushinka, who was a gift from Soviet Premier Nikita Khruschev. The dog’s mother, Strelka, flew aboardSputnik 5 and landed safely back on Earth.
The other exhibition is called Mr. Schulz Goes to Washington, which focuses on the intersection of politics with Charles Schulz and Peanuts. You can see some of Schulz’s correspondence with several American presidents, including a 1980 letter from Ronald Reagan, who was then in the middle of his own presidential campaign. Reagan jokingly wrote, “Anything you can do to talk Snoopy out of running will be appreciated. How would he feel about a cabinet post?”
Enter to win a Peanuts Rock the Vote Prize Pack using the form below. The items include:
one of four different styles of an official “Peanuts Rocks the Vote” t-shirt
(sizes 2T for kids to adults X-Large)
Winner can choose shirt, subject to availability.
Snoopy for President book
& You’re Not Elected, Charlie Brown DVD
All entries will be verified. The winner will be emailed and needs to respond within 24 hours to claim their prize or a new winner will be drawn. All entrants must reside in the US and be 18+ older. This N That with Olivia is not responsible for prize fulfillment.